Top 9 Amazon SEO Tools to Boost Your Sales

Amazon is the world’s largest and most complex e-commerce platform, offering diverse products, services, and digital content. Any third-party seller on this platform can sell their goods and services alongside Amazon’s offerings. Many people buy products from Amazon every day.

Amazon offers many services, including cloud computing (AWS), Prime membership, streaming, advertising, etc. It now uses artificial intelligence technology like Alexa to enhance customer experiences. Amazon operates worldwide, most prominently in the United States, Europe, Asia, and more. For sellers, it’s necessary to list their products on Amazon’s first page. For this, they focus on their SEO strategy. Amazon SEO tools can help them grow their businesses, and at last, they can generate more revenue. Here, I have mentioned all the best Amazon SEO tools that can improve the SEO of your products.

A list of the best Amazon SEO tools is given below:

➥JungleScout ➥Helium10 ➥SmartScout ➥ViralLaunch
➥Zonguru ➥AMZScout ➥SellerApp ➥MerchantWords ➥DataHawk

❶ JungleScout

Jungle Scout provides tools and data to help Amazon sellers, agencies, brands, and retailers understand the market better. This allows them to grow their businesses faster and more effectively. Jungle Scout provides us with product research, keyword analysis, and rank-tracking with competitor insights. It is a powerful tool that business enthusiasts use to grow and manage their Amazon businesses.

The Jungle Scout extension is available on the Chrome web store. It covers all aspects of your brand that are relevant to selling on Amazon. Downstream, Jungle Scout introduces a new feature that helps you manage, measure, and enhance your Amazon advertising presence. However, Jungle Scout has shifted its focus to a new version, Enterprise Solutions (Jungle Scout Cobalt). The original Jungle Scout tool is still available on the Chrome Web Store, but it has not been updated.

Pros	Cons
Jungle Scout is a comprehensive tool for product and keyword research, sales analytics, inventory management, and more.	The primary focus of Jungle Scout is Amazon, which limits its applicability to other platforms.
It has a nice, user-friendly interface.	For certain users, it could be costly.
It gives us accurate market intelligence and insights.	It takes time to fully understand and utilize all the features.

❷ Helium 10

Helium 10 is the most prominent tool in Amazon SEO for keyword research, sales analytics, the Insights dashboard, listing optimization, and other operations. Most Amazon sellers use this tool to enhance the SEO of their products, which can improve their search engine ranking and help optimize their listings.

Helium 10 offers three products: Diamond Plain, Platinum Plain, and Starter Plain, according to your business requirements. Cerebro is the most powerful tool in Helium 10, and it helps inform you of your competitors’ ranking keywords. It has limited searches for starter plains other than diamond and platinum plains.

Pros	Cons
A complete tool for selling on Amazon is Helium 10.	Some users report that data updates are occasionally delayed, which can lead to delayed decision-making.
Regarding product selection and market trends, it offers precise and trustworthy data.	It can be overwhelming for new users, necessitating a learning curve to use effectively.
The interface of Helium 10 is user-friendly.	undefinedFor small sellers who are just starting out, it might be pricey.

❸ SmartScout

Another best Amazon SEO tool is SmartScout, which can help your business with the help of AI-powered Amazon SEO tools. SmartScout provides us with a wide analysis of traffic and the keywords that are going up. This information enables sellers to improve their product listening.

SmartScout analyzes competitor products, sales performance, advertising data, brand-level keywords, product descriptions, and titles. It offers four basic plans: Basic ($29 per month), Essentials ($97 per month), Business ($187 per month), and Enterprise.

Pros	Cons
It offers detailed insights and analytics to help you make better decisions.	It can be expensive, especially with premium features.
It is user-friendly.	It may take some time to fully understand and utilize all features.
SmartScout provides up-to-date data and analytics.	It may be dependent on the accuracy of the data sources it uses.

❹Viral Launch

Viral Launch is another great Amazon SEO tool designed to overcome the needs of sellers in business. It offers keyword research, rank tracking, and listening optimization. A keyword research tool provides valuable insights into search volume, keyword gap, difficulty level, and profitability.

Viral Launch comes with three plains: Essential ($69 per month), Pro ($99 per month), and Pro Plus Ads ($199 per month). These plains are perfect for keyword discovery, market intelligence, keyword research, listening analyzers, listening builders, keyword managers, and kinetic PPC.

Pros	Cons
It increases the visibility of your products on Amazon.	Viral Launch can be costly for small businesses sellers.
It ensures targeted promotion of your products.	Using Viral Launch, competition level can be intensive making it harder to satnd out.
Viral Launch can help to improve your products ranking on Amazon.	Viral Launch may violate Amazon policies if not ise correctly.

❺Zonguru

A versatile Amazon seller tool, ZonGuru, is designed to assist in different aspects of management for an eCommerce business. ZonGuru, a versatile Amazon seller tool, assists in different aspects of management for an eCommerce business. Included in it are keyword search, product tracking, and market analysis functionalities. This assists vendors in identifying profitable opportunities and optimizing their listings for more visibility and sales. The keyword research tool from ZonGuru helps sellers find high-traffic search terms related to their products, which enhances their ranking on search engines and increases their customer base.

The feature of tracking products tracks how well sales go over time, with some briefings on the customers’ feedback. This data is crucial for refining marketing strategies and improving product offerings. Besides that, ZonGuru provides valuable market research as well as competitor analysis, assisting sellers in understanding market dynamics and outperforming the competition.

Selling on Amazon can be complicated, but ZonGuru has a user-friendly interface available along with strong analytics. It aims to provide information that allows for actionable decisions based on facts, hence acting as a reliable source of information for both newbies trying to grow their Amazon account or experienced entrepreneurs who want to make money online via this selling platform.

Pros	Cons
User-friendly interface for smooth navigation.	Limited to the Amazon marketplace only.
Strong niche finder for discovering profitable products.	Pricing may be high for small sellers.
Effective tools for optimizing Amazon product listings.	Advanced tools can be challenging for beginners.

❻AMZScout

AMZScout is likely the top weapon of choice for every Amazon seller looking to scout products and plan efficiently for sales and marketing. The product research, keyword tracking, and competitor analysis that have been efficiently done help sellers identify high-selling, low-competition products. Sellers efficiently conduct product research, keyword tracking, and competitor analysis to identify high-selling, low-competition products. The Pro Extension and the Specification of Products provide detailed information about estimated sales and revenues, as well as trends, to enable sellers to decide on what to sell.

The niche selection necessitates utilizing AMZScout to carry out keyword optimization and sales analysis. It features a keyword tracker that can track specific keywords, while competitive analysis can give vendors insight into what they are up against. Consequently, AMZScout creates the opportunity to improve gross and net earnings by providing valuable insights concerning product choice and market conditions to Amazon third-party sellers.

Pros	Cons
Accurate sales estimates are required for making informed product decisions.	There are limited customer support options for troubleshooting.
Large product database for effective niche discovery.	Interfaces can be overwhelming for new users.
A useful Chrome extension for on-the-go Amazon research.	Advanced features come with higher-priced plans.

❼SellerApp

SellerApp, an all-in-one comprehensive platform, helps Amazon sellers optimize their online retailing and increase sales. Among the many available features are product research, keyword tracking, PPC campaign management, and competitor analysis. It also has product intelligence that allows sellers to identify profitable products by analyzing sales trends, demand, and competition, and keyword research for finding high-performing keywords that promote a product’s discoverability.

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The platform also improves advertising campaigns and general account performance, besides product insights and keyword analytics. By using PPC Analyzer, advertisers can get detailed information about ad spending optimization, which leads to higher ROI, while the Listing Quality Checker helps ensure that product listings are fully optimized for conversion rates. In so doing, SellerApp consolidates these tools into a single portal, making it easier for merchants to sell as well as enabling them to make informed choices supported by data concerning their success in the Amazon marketplace.

Pros	Cons
Real-time data analytics for up-to-date performance insights.	steep learning curve for features that are advanced.
Comprehensive keyword research to enhance listing visibility.	A paid plan is necessary for many tools.
Effective product tracking for monitoring performance and competitors.	Data synchronization problems from time to time.

❽MerchantWords

MerchantWords is a specific tool for keyword research, which is designed particularly for Amazon sellers. And it intends to inform about the customer’s frequency when using specific keywords. Thus, by learning billions of search terms offered by the search engine Amazon, a seller is going to know effective keywords to advertise a particular product. Among them is the capability to do keyword studies and analyze the market, as well as the optimization of the list, which helps the company to fine-tune the list of proposals and match it with what is selling at the moment.

However, the use of MerchantWords is not limited to keyword search functionality; it is also connected with competitors and markets around the world. ASIN Plus allows sellers to have information concerning competitors to analyze the product rankings by the specified keyword, and the Global Access option enables the view of other Amazon marketplace data. It also mediates how sellers can sell their products, as it provides an efficient form of marketing and selling since the strategy empowers the sellers in the business market.

Pros	Cons
Extensive keyword database for thorough research.	Limited to keyword research, lacking broader selling tools.
Provides global search volume data.	There are no built-in competitor analysis features.
User-friendly interface for easy navigation.	Higher pricing for full access to all features.

❾DataHawk

DataHawk is an Amazon and Walmart e-commerce SEO tool that enables sellers to monitor the performance of their products. The software works directly with these markets, providing information that users can employ to create customized dashboards and reports. It aims at facilitating easier management for vendors and fast decision-making, as well as giving them helpful suggestions on how they could enhance profitability.

Tracking keyword rankings, researching potential products, analyzing competition, and getting to know sales and profit metrics are some of its features. There is also advice on how a product listing might be optimized. Generally, it helps sellers make informed decisions for the growth of their Amazon business.

Pros	Cons
It provides detailed performance insights.	It can be overwhelming for inexperienced users.
It enables the creation of customized dashboards.	It could be costly for smaller businesses.
DataHawk monitors and analyzes competitors.	You may encounter data integration issues.

Conclusion

In summary, using the right SEO tools on Amazon is key to ensuring your products are noticed, resulting in increased sales. These top 9 tools, such as Jungle Scout, Helium 10, and DataHawk, help you find the best keywords, spy on your rivals, and improve your product listings. Thus, they assist in understanding what customers want to make them buy these items.

Staying ahead of the competition is not easy on Amazon, but with these tools, you can do it. In addition, Amazon is a growing platform that demands high product visibility. Therefore, utilizing these tools gives you an upper hand when attracting more buyers and gradually developing your business.

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